Weaving between pop subgenres Alessi Rose is developing a sound and style all her own. Mixing the dreams and delusions of youth with the sometimes crushing, other times euphoric realities of coming-of-age, the 20-year-old artist’s innate understanding of the intersection between vivid fantasy and disarming honesty is part of what makes her ascension inevitable.
Alessi’s been sharing music on the internet since she was 13-years-old. Her journey began by uploading covers on YouTube before the inevitability of TikTok took hold, where the musician’s creative coming-of-age took place. Her intimate vocals and charming honesty soon found a generation of fans seeking out a new type of artist: those self-assured in their vulnerability and the relatability of their specificity. The success of her covers on the platform emboldened her to upload self-penned demos that caught ears worldwide, including those of several high profile managers, UK and US record labels in both the UK and US, and BBC Introducing; Alessi promptly charting in the top 10 most played local artists of 2022 without a single release to her name. Enabled by lots of time to do nothing in the pandemic, Alessi began teaching herself to produce alone in her bedroom; a limbo period crafted into a catalyst for discovery, and the sign of an unceasing work rate that refuses to let her stand still.
