Poppy

Yes, confirming we factored in Clyde 1 for a major push around the new album and over September payday period, as a final blast on close out to show. We found it most effective to allocate close-out spend to a strong campaign on Clyde 1, Scotland’s leading radio station, reaching a high concentration of our target audience. With digital ads running throughout the campaign, we wanted to ensure we were hitting those key audiences who hadn’t engaged with ads, so Securing co-promotional slots with Clyde 1 is highly competitive and only considered when there is a clear audience alignment relevant to the campaign.